Welcome to the new website!

It’s time to reveal our brand-new website

We believe that when you look good, you feel good. So, we decided to give our site the revamp it deserved. We’ve been working hard behind-the-scenes to bring you the best version of What Waist we possibly can and we’re so excited to reveal our brand-new look to you now.

Your shopping experience with us will be better than ever before, as we’ve redesigned our website and added more information about all of our products as well as making it super clear how to use them. We’ve also created dedicated pages where you learn all about our signature athletic gear technologies, and really understand the science behind what makes us better than the other workout brands.

We’ve also got some new online space to share the love for our fellow warriors. We hope you use them to build better and stronger connections with each other and get inspired by hearing others’ journeys to fitness success. We believe in you!

If you have questions about our athletic gear products and services, check out this page or contact us here.